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Leighton is a seasoned brand and digital marketing expert with over 20 years of experience in healthcare and consumer products. With a broad range of cross channel and industry experience, she is able to draw on best practices to consistently deliver high impact omni-channel campaigns. Core competencies include:• Market research, targeting and persona development • integrated campaign design and execution across TV, print, Digital, PR • Partnership Marketing• Web content and UX strategy• Campaign analysis and optimization ex Clorox, ex Genentech, ex Amgen, ex Advertising Agency, ex Verizon Wireless,
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